Alan Lovewell, Real Good Fish

Community Supported Fishery (CSF), Fisherman

Alan founded the Community Supported Fishery, Real Good Fish, as a solution to reconnect individuals and families with the ocean and local fisheries. Real Good Fish provides home delivery throughout the United States and have pick-up sites throughout the country, where members receive fresh, local seafood each week or every other week. Through this enterprise, he’s been working to create a collaborative system of consumers and fishermen and to simplify the supply chain. This means that fishermen can earn a premium for their catch and members can know that their seafood was caught sustainably and processed with care.

Lovewell is also cofounder with his wife, Jenn Lovewell, of their Bay2Tray program, in which under-valued local fish is used in school lunches. In addition, Alan is a commercial fisherman, fishing for live market species on the Big Sur coast.

Alan was honored at the White House in 2016 as a “Champion of Change” for innovations in Sustainable Seafood. He’s originally from Martha’s Vineyard, where his ancestors were seafarers and whalers. He stayed deeply tied to the ocean as he moved west to attend college at UC Santa Cruz. He earned his Masters in International Environmental Policy at the Middlebury Institute in Monterey. He’s an advisor to the Monterey Bay Fisheries Trust and is working with us to create more opportunities for commercial fishermen and women in the region.