The Fisherman Who Wants to Transform SF’s Fisherman’s Wharf

By ANNA GUTH  |  Civil Eats
May 10, 2017

Amidst the clam chowder bowls and t-shirt shops on San Francisco’s Fisherman’s Wharf, Giuseppe “Joe” Pennisi’s weathered trawl boat looks out of place. Stationed on his docked vessel, the third generation, Monterey-born fisherman has been working tirelessly to accomplish one goal—to reconnect this community with local fish.

It’s been years since the fish served at the wharf, or in the larger Bay Area, came exclusively from local waters. And for Pennisi, who catches local groundfish—species like rockfish, sand dabs, and petrale sole—the relationship between the fishermen and the local market is all but broken at a time when most consumers prefer shrimp, salmon, and tuna.

Now, in an effort to empower fishermen and reconnect them with local buyers, Pennisi is working to reach customers directly.

Sherry Flumerfelt