Our Community
In Monterey, Moss Landing, and Santa Cruz, commercial fishermen and women are central to the vitality of our working harbors and rich cultural heritage. Along with them are fish processors and delivery drivers, marine mechanics and chefs, harbormasters and scientists. It takes a village to make sustainable seafood in Monterey Bay possible. Meet some of the members of our fishing community.
Matt Rockhold, F/V Friendliest Catch
The day starts early for Santa Cruz-native Matt Rockhold, 49. Most days he wakes up before sunrise to motor his boat, F/V Friendliest Catch, out of the Santa Cruz harbor to fish for either rock crab or California halibut and lingcod. By lunchtime his boat is tied up at the dock and he’s off to his other full time job as marketing director for Buell Wetsuits & Surf. If the surfs up, he’ll paddle out before heading home. Learn more about Matt’s many talents and presence in this community.