#FindYourSeafoodWeek Social Media Campaign & Toolkit
The Local Catch Network is excited to announce an upcoming social media campaign, #FindYourSeafoodWeek. The first-generation of the LCN Seafood Finder was created in 2011 to increase the visibility of small and community-based seafood harvesters participating in community supported fisheries (CSFs) and/or selling their catch directly to consumers. As LCN launches a new version of the Seafood Finder at the beginning of August, we are rallying around a social media campaign to celebrate the vital role small-scale and community-based seafood harvesters play in our food system.
We invite seafood harvesters, partner organizations, and community members to join us in spreading the word about community-based fisheries during #FindYourSeafoodWeek, hosted August 2-8, 2021.
The Local Catch Network has created a toolkit to help you join in and implement your own #FindYourSeafood campaign. The resources provided in the toolkit are designed to help seafood businesses, partners, and supporters:
Bring local and regional attention to small-scale and community-based fisheries.
Raise awareness of the socioeconomic and environmental contributions community supported fisheries make to society.
Increase the public's awareness and access to local, regional and values-based seafood.
The toolkit includes:
Information about how to participate in the campaign
A suggested timeline with actionable steps + social media planning calendar
Content and data that can be used in social media posts
Social media graphics + customizable templates
A press release template to send to your local news outlets
Campaign hashtags and LCN social media handles
As part of the campaign we would like to amplify your work by showcasing your photos and stories. Please contact Jordan (jordan.richardson@maine.edu) , Local Catch Network Coordinator, by July 16th if you would like for LCN to share your photos on LCN's social media platforms and website.